The brand chassis stays inky and quiet, so every shirt carries the saturation on its own.

A.01

akar

Lowercase · preferred
Bricolage Grotesque · 380
Same tracking as A.02

A.02

AKAR

Uppercase · hangtag
Bricolage Grotesque · 380
Same tracking as A.01

Purple carries in the void.

The Midnight chassis was chosen for this reason. Regal purple, the shirt's natural centre of gravity, glows without a stage light. The ground stays out of its way.

Akar long-sleeve shirt in regal purple, hand-stamped batik

Spec · sample values · placeholder pending production

Style: AK-01 Regal
Cut: Long sleeve · French cuff
Fabric: Cotton lawn · 110 gsm
Method: Cap batik · hand-stamped
Origin: Kuala Lumpur
Price: RM 550

Four fields. One ground, one paper, one accent from the shirt, one metal from the cuff.

Midnight #0F0B28 Primary ground · logwood dye

Bone #F4EFE6 Paper · undyed cotton lawn

Regal Purple #6A4C9C Accent · mangosteen & iron

Tarnished Gold #B8935A Metal · French-cuff hardware

Three faces. Architectural display, editorial serif, museum-plaque mono.

01 · Display Bricolage Grotesque Variable · 380–500
Wordmark, headings
Tracking −0.055 to −0.02em

Rooted. Rising.

02 · Editorial Fraunces Variable · 300 italic → 500
About, taglines, quotes
SOFT 40–80

"Akar dulu, baru pucuk." A house that means its name.

03 · Spec IBM Plex Mono 400 · 500
Hangtag data, prices, hex codes
Tracking 0.06–0.22em

Spec · sample values · placeholder pending production

SKUAK-01-REG-M SizeM · 41 chest FabricCotton lawn · 110 gsm DyeMangosteen · Iron mordant MethodCap batik · hand-stamped Made inKuala Lumpur, MY PriceRM 550.00 BatchA · 24 pcs

Two lines carry the brand: the promise, and the proverb it is built on.

Line 01 Tagline

Rooted.
Rising.

The primary line. Two words, one full stop between them: everything that came before, and everything that follows.

Line 02 Proverb

Akar dulu,
baru pucuk.

Malay proverb: roots first, then the shoot. Set in Fraunces italic on the About page and pressed inside every collar.

Front carries the mark, back carries the record. Tarnished gold hole, bone paper insert.

Front · card 60 × 92mm · matte black stock

Back · bone paper · mono specification

How the direction plays on the grid. Dark first, considered, one object at a time.

01 akar

AK-01 REGAL

Rooted.
Rising.

#6A4C9C · REGAL

AK-02 NILA

CAP · COPPER · HAND

#B8935A · CUFF

Akar dulu,
baru pucuk.

EST · 26

03 AKAR

Midnight sounds expensive because it stops competing with the shirt. The purple you see on the sleeve is the purple you feel on the page — nothing else is asking for your attention.

Direction A · Midnight Ink